Develop a Merchandise Promotional Plan
PUBLIC
Key Learnings
  • Determine merchandise promotional requirements

  • Develop a promotional plan

  • Monitor merchandise promotional activity

  • Review promotional plan

The Australian retail sector has experienced increased levels of competition both from the expansion of brands within domestic categories and the accessibility of consumers to the international offer via the online capability of many global brands. This dynamic environment gives cause for retailers to evaluate the significant influence that marketing plays in positioning brands in the lead of their competition.

To survive, Australian retailers need to adopt a strategic approach to their marketing that considers both business viability today and sustainability into the future.

This workshop will address the critical elements of a well-thought merchandise promotional that is aligned to marketing and organisational objectives. Make informed business decisions by evaluating promotional activity against performance indicators and ensuring promotional activity is effective or make improvements for future promotions.

This workshop will go through:

  • Determine merchandise promotional requirements
  • Develop a promotional plan
  • Monitor merchandise promotional activity
  • Review promotional plan

Download Brochure Get a Detailed
course overview

Retail Buyers, Merchandise Planners, Business Owners, Product Managers

Entry – Intermediate

One day workshop - 9:30am to 4:30pm.

You have achieved formal study at the Certificate IV or higher level and currently employed within the retail sector in a function where they have applied knowledge of retail financials, inventory management and retail operations.

or

have at least two years full time work experience in a retail merchandise management related function where they have applied knowledge of retail financials, inventory management and retail operations.

or

have at least two years full time work experience in a role where they have applied knowledge of business financials and operations.

This unit is an accredited unit. On successful completion, you can receive national recognition for the unit (statement of attainment).

A successful completion means that all assessments have been marked competent by the assessor and that you have attended the workshop in its entirety.

Your competencies for each unit will be assessed through the following assessment methods:

Knowledge Assessment Tool (KAT)

  • The assessment focuses on assessing the knowledge evidence of the unit of competencies in the form of written questions.

Skills Application Tool (SAT)

  • The assessment focuses on assessing the performance evidence of the units of competencies in the form of practical demonstration.

Retail Innovation Tool (RIT)

  • This assessment is started with case study / facts / specific retail standard to explore and provide you with some insights by answering the questions and implement them in the different context.

This workshop is subject to change or cancellation if minimum number of participants is not reached. We will endeavour to notify you as early as possible. Your ticket can be transferred to the next available workshop of the same topic or you can request a refund.

If you have purchased a ticket but cannot attend, please contact the Program Manager ( yvonne.chow@retail.org.au) to have your ticket transferred to a later date. If you cancel within 24 hours of a workshop date, please note that your ticket cannot be refunded or a change fee may occur.

30 Oct 2018 Tue 9:30 AM - 4:30 PM
Brisbane
Finance & Product
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